As a people and culture development business, Armory focuses on unlocking the full potential of individuals and teams with strengths-based coaching and tailored workshops. Our collaboration involved creating a unique and engaging brand presence, from developing a verbal identity to designing the visual elements that define the business. Starting with Sarah’s original sketches, we refined and expanded her ideas into a fully developed logo that accurately reflects the essence of Armory—strength, empowerment, and clarity. We then built out a complete brand identity that aligned with her mission to inspire and elevate her clients. We created a verbal identity that speaks in a confident, uplifting, and human tone, ensuring it resonates with her audience. The website design complements the brand’s core values of simplicity and directness, offering an intuitive and engaging user experience. Our work across collateral design ensured a consistent and professional look across all touchpoints, reinforcing Armory’s message of unlocking potential in businesses and people alike.